The application not only makes travel more convenient, but also provides service providers with an additional business channel, contributing to digital transformation in Laos’ tourism sector.
Recently, in Vientiane, Unitel, Viettel Group’s joint venture in Laos, partnered with the Tourism Marketing Department under the Lao Ministry of Culture and Tourism to launch the Lao Travel platform. The application is among Unitel’s digital products developed as part of its efforts to expand business into non-telecommunications sectors.
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Viettel Global promotes digital transformation in Laos’ tourism sector. (Photo for illustration: vdigital.vn) |
Previously, visitors planning trips to Laos often had to gather information from different sources, including tourist attractions, accommodation options, and transportation services. Lao Travel brings these services together on one platform, making it easier for users to search for information, plan their trips, and choose their itineraries.
Through the application, visitors can explore tourist attractions, restaurants, hotels, and local activities; book accommodation; purchase airline, train, and bus tickets; and rent vehicles. The platform also offers tourist SIM cards and eSIM services to meet users’ communication and internet access needs. According to the product introduction, Lao Travel provides 24/7 user support, connecting visitors with local service providers and helping resolve issues that may arise during their trips.
In addition to serving tourists, Lao Travel provides businesses in accommodation, transportation, travel, and food services with another channel to promote their products and services. Instead of relying solely on traditional advertising channels, businesses can showcase their offerings on the digital platform and reach more domestic and international visitors.
According to representatives of the Lao Tourism Marketing Department, Lao Travel is designed to become a digital tourism portal, bringing together essential information and services for visitors. The platform is expected to support destination promotion, strengthen connections among management agencies, businesses, and service users, and encourage greater technology adoption in Laos’ tourism sector.
The development of Lao Travel also reflects Unitel’s strategy of transforming from a telecommunications service provider into a digital technology company. Alongside investment in network infrastructure, the company is expanding its digital platforms to serve people’s daily needs, entertainment, and travel activities.
Through products such as Lao Travel, Viettel Global continues to leverage its technological strengths in overseas markets and provide digital solutions that support socio-economic development in host countries.
Translated by Quynh Oanh