Accordingly, TikTok will co-organize training courses on short video production and the TikTok for Business advertising solutions, open a section for OCOP products on TikTok Shop, and cooperate with Agritrade and other agencies to build marketing programs for OCOP products as well as related events in 2023.

The cooperation signing ceremony between Agritrade and TikTok on February 28

In particular, TikTok will continue expanding training courses in such provinces as Ninh Binh, Thanh Hoa, Thai Nguyen, Thua Thien Hue, and Lam Dong. It will also reactivate hashtag #DacSanVietNam on its platform to promote interactions between sellers and buyers.

The diversification of trade promotion methods, including advertising products on digital platforms, is considered a necessary step to boost sellers’ access to buyers and generate bigger economic benefits for localities.

In 2022, TikTok held over 10 local training courses on digital transformation and recorded 200 users opening stores on TikTok Shop to sell more than 500 typical products of localities. Hashtags #OCOP and #DacSanVietNam attracted 305 million and 350 million views, respectively.

Nguyen Lam Thanh, a representative of TikTok Vietnam, said TikTok prioritizes long-term activities to assist local enterprises, especially SMEs, to develop business on its digital platform, expected to contribute to the rural economy and help spread local cultural values in and outside the platform.

Nguyen Minh Tien, Director of Agritrade at the Ministry of Agriculture and Rural Development (MARD), said the positive results last year have consolidated the prospect of OCOP development on digital platforms and encouraged startup initiatives in agriculture and rural affairs.

He expressed his hope that TikTok will bring about new shopping experiences to users, thus opening up opportunities for OCOP stakeholders to get established.

The OCOP program, initiated by the MARD in 2008, is based on Japan’s “One Village, One Product” program and Thailand’s “One Tambon, One Product.” It is an economic development program for rural areas and also to help implement the national target program on new-style rural area building.

OCOP products are made based on the combination of local resources, traditional culture, and advanced technology. The program looks to provide farmers with a chance to come together to form cooperatives, enabling them to create goods with higher quality and better design and packaging that meet higher standards and market demand.

Source: VNA