Viettel most valuable telecommunications brand in Southeast Asia

Accordingly, Brand Finance has used a brand value calculation method that meets the ISO 10668 standard - the first international standard on brand valuation. Criteria that determine the brand value of a business include Brand Strength Index (BSI) and the brand’s copyright rate, and forecasted revenue. The BSI is considered the most important criterion.

Viettel is the most valuable telecommunications brand in Southeast Asia.

In 2023, Viettel is valued at nearly USD 9 billion, accounting for nearly 36% of the total value of the 10 most valuable brands in Vietnam (USD 25.1 billion). Since Brand Finance has announced the brand value list for businesses in Vietnam, Viettel’s brand value has increasingly developed and maintained the top in this ranking.

The military enterprise is also highly rated for its sustainability value, according to a research by Brand Finance. In 2022, it donated more than VND 380 billion for social activities with the “Creativity for Humanity” vision. Digital technology not only promotes economic development but also contributes to social welfare. Viettel defines that community development is closely related to innovation, creativity, and sustainable development.

Managing Director of Brand Finance’s Asia-Pacific branch Alex Haigh held that one of the important factors in evaluating Viettel’s development potential in Southeast Asia and the international region is that it has successfully expanded into the international market. Viettel’s outcomes in international markets have proven its ability to adapt to diverse markets and create value on the global scale. Viettel has paved the way for other Vietnamese enterprises to operate in the international market.

With the message “Technology with Heart,” Viettel hopes to make full use of technology to solve social problems, improve the people’s life, and promote sustainable development.

Translated by Minh Anh