VNAT said the recognition reflected the growing prominence of Viet Nam on the international tourism map, thanks to its diverse landscapes, rich cultural heritage, distinctive cuisine and memorable travel experiences.
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International tourists enthusiastically participate in activities associated with the Mid-Autumn Festival. |
These include Hanoi, with its Old Quarter and rich cultural heritage; Ho Chi Minh City, known for its dynamic pace of life; Ha Long Bay, renowned for its spectacular scenery; and Hoi An and Hue, which stand out for their heritage values. Meanwhile, Da Nang, Phu Quoc, the mountainous routes of northern Viet Nam and the distinctive cultural spaces of the Central Highlands offer visitors a wide range of unique experiences. Together, these attractions create a diverse and distinctive tourism landscape of Viet Nam in the eyes of international visitors.
Cuisine has also become one of the special “touchpoints” in the journey of discovery. From pho (rice noodle soup), banh mi (Vietnamese baguette) and coffee to local dishes imbued with the distinctive flavors of each region, Vietnamese culinary culture helps bring the image of Viet Nam closer to international travelers.
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International visitors explore dishes showcased at the cultural experience zone at Van Lake. |
At the same time, the friendliness and openness of local people, together with experiences rooted in local life, are increasingly adding to the appeal of journeys to explore the S-shaped country.
Viet Nam’s inclusion in the top 10 favorite countries in the 2026 Readers’ Choice Awards adds another important milestone to the country’s international tourism brand. The result not only underscores the destination’s appeal but also reflects growing international appreciation for Viet Nam’s natural beauty, cultural heritage, cuisine and people.
Other countries on the list are Japan, Italy, Ireland, Cambodia, Spain, Portugal, France, Greece, Panama, the Republic of Korea, Thailand, Poland, Norway, Croatia, Austria, Switzerland, Singapore, Sweden and Germany.
Earlier, the Travel & Tourism Development Index 2026 released by the World Economic Forum showed that 13 of Viet Nam’s 17 travel and tourism development pillar indicators were rated from upper-middle to world-leading levels. Notably, Viet Nam ranked ninth globally for safety and security, placing it among the world’s top 10 countries in this category.
This advantage is particularly significant as Viet Nam’s tourism sector targets 25 million international arrivals and around 150 million domestic tourist trips in 2026.
Source: VNA