According to digital travel platform Agoda, Viet Nam remains among the top three destinations in the region with the highest rate. Da Nang also contributed significantly to this result, climbing two places from last year to rank sixth in Asia. The rankings are based on Agoda booking data for the first six months of 2026.

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The Bay Mau nipa palm forest – a unique green destination in the heart of Da Nang

Vu Ngoc Lam, Country Director of Agoda Viet Nam, said the rate clearly reflects the diversity and appeal of Viet Nam’s tourism products.

Its five destinations with the top rates of repeat visitors in the period were Da Nang, Ho Chi Minh City, Nha Trang, Hanoi and Phu Quoc. Viet Nam’s two largest cities both improved their rankings compared to last year, with Hanoi climbing two places and Ho Chi Minh City one place.

In the ranking of Asian cities, Tokyo took the top spot this year, overtaking Bangkok. Bali moved up to third place for the first time, followed by Seoul and Osaka. Da Nang, Kuala Lumpur, Fukuoka, Taipei and Johor Bahru rounded out the top 10.

Source: VNA