The event aimed at honoring traditional cultural values and the love for Ao Dai – the country’s intangible cultural heritage. Particularly, it is part of activities to welcome the city’s 11th Party Congress for the 2020-2025 tenure.

In addition to promoting the value of Ao Dai, the festival is expected to introduce famous tourist sites in HCM City to domestic people and international friends.

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At the festival

In his opening remarks, Chairman of the municipal People’s Committee Nguyen Thanh Phong said the annual festival contributes to preserving and promoting the nation’s traditional values, and is in response to the “Ao dai – Vietnam’s cultural heritage” event, organized by the Vietnam Women’s Union in collaboration with the Ministry of Culture, Sports and Tourism.

Phong highlighted the necessity to preserve the beauty of Ao Dai asit will help build a modern Vietnamese culture.

This year’s event drew the participation of 14 designers, including Nguyen Tuan, Viet Hung, Vo Viet Chung, Ella Phan, Tuan Hai, Nhat Dung and Do Trinh Hoai Nam.

The HCM City Ao Dai Festival was first initiated in 2014 and has now become an outstanding cultural and tourism event in the city. It is also a key tourism product especially when HCM City is drawing up its tourism development strategy until 2030.

Translated by Chung Anh