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Meritorious Artist Xuan Hinh and musician Tuan Cry (Nguyen Sy Tuan) in a photo with people of Lac Xa, Que Vo town, Bac Ninh province. |
According to YouTube Charts, which reflects global music trends, "Bac Bling" topped two categories: MV Best Debut and Song Best Debut. As of March 11, the song ranked number 1 on the global chart for Song Best Debut, surpassing "FXCK UP THE WORLD" by Lalisa Manobal (stage name Lisa, former member of Blackpink). Hoa Minzy’s product has achieved a rare achievement on global music platforms, also signaling positive prospects for Vietnamese music on the world music map.
Director of TechBeat Music Co., Ltd. Hoang Quang Le commented that the success of "Bac Bling" is not easy. The song reached 19.5 million views in the first week thanks to various factors, from music quality, creative MV ideas, smart promotional strategies, to the enthusiastic support of audiences both domestically and internationally.
“The music market is highly competitive today, especially on platforms like YouTube, where global artists continuously release high-quality products. Therefore, the achievement of Bac Bling was the immense effort from both Hoa Minzy and the production team," said Quang Le.
TechBeat's Director added that the success of "Bac Bling" on multiple major charts shows that this is not just a lucky product, but the result of careful investment and significant support from the audience. This also means that a music product created from the country's folk culture has successfully reached out to the world, proving that Vietnamese music can indeed compete and make a mark on the international market. This is a great source of inspiration and motivation for other Vietnamese artists to invest, create, and meet global standards. Additionally, it opens opportunities for cooperation and cultural exchanges between Vietnamese and international artists.
Most experts, managers, and artists agree that the song's lyrics are relatable, incorporating local tourism promotion messages. The video introduces landmarks with strong cultural imprints from Bac Ninh, including Do Temple, Dau Pagoda, Phu Lang pottery village, local customs such as betel chewing, Quan Ho (Love Duet) singing, and year-round festivals. Regarding the title of the song, Hoa Minzy shared that she and her team consulted experts, local leaders, and residents to stylize the word "Ninh" into "Bling" (sparkling), hoping to show that Bac Ninh will shine brightly, reaching further in the new era.
Chairman of Bac Ninh provincial People's Committee Vuong Quoc Tuan stated that, to make the most of audience’s support for the province after the release of the video, the province has launched two free tours every Saturday and Sunday, bringing tourists to destinations featured in the MV. These free tours will run from March 8 to June 2025, allowing tourists to have real-life experiences and promoting the region's tourism spots, traditional crafts, and historical and cultural landmarks. Through this initiative, the province hopes to attract more visitors, making Bac Ninh a popular destination for international tourists.
Translated by Chung Anh