This year’s four-day event attracts the participation of more than 1,000 exhibitors from 40 countries and territories around the world, offering a good chance for enterprises operating in the Halal industry to meet and seek cooperation opportunities.

Visitors to Malaysia International Halal Showcase. Photo:

According to the Global Islamic Economy Report 2018/2019, Islamists over the world spent a total of USD 2.1 trillion on Halal food, beverage and other products in 2017. The figure is expected to increase to around USD 3 trillion by 2023.

Pham Quoc Anh, Vietnamese Trade Counselor in Malaysia, said that months ago, the Vietnam Trade Office had intensified dissemination about the showcase to Vietnamese businesses and invited them to participate in the event.

However, Vietnamese enterprises are showing little interest in this exhibition as only the Dong Duong Vina Co., Ltd. is taking part in the event.

Anh advised businesses to actively participate in activities at MIHAS, as Malaysia is a big Halal market and has a Halal certification office in Vietnam.

Therefore, the participation in this market will bring huge benefits to Vietnamese businesses, he added.

Source: VNA