(photo for illustration only: baoninhthuan.com.vn)

Prime Minister Nguyen Tan Dung has approved a project increasing consumption of domestic goods, which will be closely aligned to the ongoing campaign “Vietnamese people use Vietnamese products”.

The two initiatives are aiming to increase the market share of domestic products in Vietnam to 80 percent by 2020.

The new project, worth 228.93 billion VND (10.75 million USD), strives to boost production, distribution and consumption of made-in-Vietnam commodities. It is focusing on speeding up the expansion of the market and getting ministries, agencies and localities involved in the campaign.

By 2020, it hopes to have enabled centrally-run cities and provinces to build fixed sales points in the provision of domestic goods. They will also establish services that connect consumption demand with the supply of producers and enterprises.

Measures have been put forth to reach the goals in four particular areas: heightening public awareness of local goods; supporting the sustainable development of the distribution system; improving the competitive edge of home businesses; and raising the effectiveness of market control activities and consumer protection.

Investment will be channelled towards upgrading trade centres and facilities to hasten the extension of the distribution system in populous areas, industrial parks, rural and remote zones and islands.

Meanwhile, mechanisms and policies facilitating the sustainable sale of domestically-produced products will be improved.

Source: VNA