The event gathers 14 enterprises, cooperatives, and household producers from Dien Bien province, showcasing hundreds of agricultural products, processed foods, OCOP (One Commune One Product) items, and traditional handicrafts that highlight the cultural identity of Vietnam's Northwest region. The initiative aims to strengthen the domestic market by enhancing supply-demand connections and encouraging the consumption of Vietnamese-made products.
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Exhibition space on Dien Bien attracting large numbers of Hanoians and visitors |
The exhibition attracted large crowds of Hanoi residents and visitors on its opening day. Designed as an interactive space, it allows visitors to sample products, learn about production processes, explore the origins of local raw materials, and discover the cultural stories behind Dien Bien's signature products.
Among the featured products are locally grown coffee, brown rice noodles, arrowroot vermicelli, honey, macadamia nuts, cordyceps mushrooms, smoked buffalo meat, smoked pork, lap xuong (Chinese-style sausage), and traditional seasonings used by ethnic communities in the mountainous Northwest.
The exhibition also showcases handcrafted brocade products made by local cooperatives. Handwoven scarves, handbags, and traditional garments decorated with ethnic patterns have drawn strong interest from visitors while helping preserve and promote the cultural heritage of Dien Bien's ethnic communities.
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Tran Huu Linh (striped shirt), Director of the Agency for Domestic Market Surveillance and Development, listens to a presentation on signature products from Vietnam's Northwestern region. |
Speaking at the opening ceremony, Tran Huu Linh, Director of the Agency for Domestic Market Surveillance and Development, said the "Vitality of Vietnamese Goods" series has, through eight successful editions, become an effective platform connecting producers with consumers and distribution networks. The program helps bring high-quality Vietnamese products closer to consumers while supporting local businesses in strengthening their competitiveness, building their brands, and expanding their presence in the domestic market.
Ly Thanh Tiem, Director of the Dien Bien Provincial Investment, Trade and Tourism Promotion Center, said "Dien Bien Street" offers local enterprises, cooperatives, and household producers an opportunity to introduce their signature products directly to consumers in the capital while promoting the province's culture, people, and tourism.
He noted that Hanoi is not only one of Vietnam's largest consumer markets, but also an important gateway to nationwide distribution networks. Through the program, producers from Dien Bien can connect with retail partners, expand distribution channels, and gradually bring their products into modern retail systems. The center will continue supporting local businesses through trade promotion, product marketing, and market development activities to enhance the value of the province's specialty products.
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Agricultural products, processed foods, OCOP products, and handicrafts showcasing the distinctive cultural identity of the Northwestern region |
In addition to product exhibitions and direct sales, the program will host a TikTok livestream from 7:00 p.m. to 10:00 p.m. on July 17 to introduce and sell Dien Bien products. The livestream will feature first runner-up Thuy Van as a key opinion leader (KOL), alongside representatives from the Agency for Domestic Market Surveillance and Development and the Dien Bien Provincial Investment, Trade and Tourism Promotion Center. The online event will give audiences nationwide an opportunity to explore Dien Bien's culture, people, and specialty products and purchase them directly through the digital platform.
Translated by Tran Hoai