The second meeting of the Central Steering Committee for the Development of Vietnamese Culture identified turning cultural industries into a new growth driver as a key priority. The Ministry of Culture, Sports and Tourism (MOCST) and other agencies have been ordered to finalize the bill for submission to the National Assembly’s October session under fast-track procedures.
Viet Nam boasts a rich cultural heritage, a young creative workforce, a market of over 100 million people and rapidly developing digital infrastructure – all favorable conditions for cultural industries to scale up.
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A museum – library – park complex in Lam Dong province |
MOCST statistics show cultural industries’ average annual production value hit nearly VND 1.06 quadrillion Vietnamese (USD 44 billion) between 2018 and 2022. The number of companies in these industries grew 7.2% a year to 70,321 in 2022. The workforce expanded 7.4% annually.
The numbers show a solid market foundation and pooled resources, but potential remains untapped. A major bottleneck lies in policy and legal frameworks. Current laws manage individual fields but don’t link resources into integrated value chains.
That leaves cultural industries fragmented. Many creative firms, especially in video games and animation, mainly do outsourcing for international markets and haven’t built their own intellectual property (IP) assets under domestic brands.
Global experience shows that cultural industry competitiveness hinges on how fast institutional frameworks develop. Many countries have prioritized the sector.
The draft law will focus on key areas, including cultural industries ecosystem, cultural IP assets, infrastructure, workforce and trading platforms.
A long-term legal framework that unlocks resources while staying flexible to technology and market changes will turn Viet Nam’s cultural potential into national competitiveness and pave the way for cultural industries to become a new driver of national development.
Source: VNA