A culinary map to draw repeat visitors
Da Nang is aiming high for 2025, targeting 11.9 million visitors to its hotels, restaurants, and attractions, with a projected revenue from tourism-related services exceeding VND 36 trillion (USD 1.44 billion). Since June 2024, when Michelin first cast its discerning eye on Da Nang, the city has joined Vietnam’s culinary elite, trailing only Hanoi and Ho Chi Minh City. Up to 36 local eateries snagged the 2024 Bib Gourmand for quality and wallet-friendly fare, while one restaurant secured a coveted Michelin Star and another received a Michelin Green Star for sustainability.
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Da Nang Tourism Ambassador, Miss International 2024 Huynh Thi Thanh Thuy spreads Da Nang cuisine at the Da Nang Food Tour 2025. |
In early 2025, Michelin named the city one of Asia’s 10 must-visit culinary hubs and a haven for food tourists and digital nomads.
Da Nang rolled out its Food Tour Passport program in late 2024 to maintain the momentum. From March 28 - June 28, 2025, visitors can collect stamps at participating eateries to redeem for gifts, with 5,000 bilingual passports offering exclusive perks. A digital culinary map, accessible at www.foodtourdanang.vn, guides tourists to 400 reputable eateries, Michelin-honored venues, and local specialties ideal for souvenirs.
Expanding a dynamic food scene
Da Nang is ramping up promotional activities to position itself as a global culinary crossroads, where Vietnamese traditions meet international palates. Food festivals regularly pop up, and campaigns like the Food Passport keep the buzz alive. Behind the scenes, tech partnerships with platforms like iPOS and KiotViet are dragging stalls into the digital age, streamlining orders and polishing service.
The municipal authorities have pegged gastronomy as a linchpin, pouring resources into quality and innovation. The goal is to lure deep-pocketed travelers, including leisure seekers, corporate groups, golfers, honeymooners, and luxury vacationers, from Northeast and Southeast Asia, with an eye on farther-flung markets like Western Europe, Russia, Australia, New Zealand, India, and the U.S.
To distinguish itself, Da Nang is building its culinary tourism around three pillars: local dishes rooted in central Vietnam’s traditions, regional specialties from across the country, and international cuisine that reflects its growing appeal.
Source: VNA