PANO - This late October, beautiful and lively images of Vietnam were once again introduced to the world on the famous UK’s Travel Channel in a 30-second-long video clip made by the Vietnam National Tourism Administration (VNTA).

The clip features the S-shaped country, stretching from the North to the South, and showcased the well-known landscapes of Quang Ninh, Ninh Binh, Lao Cai, Hanoi, Hue, Quang Nam, Quang Binh, Ho Chi Minh City, Can Tho and Phu Quoc. The landscapes are accompanied with fantastic sounds from traditional instruments.

The clip is an invitation to international tourists to explore a peaceful, charming but energetic and changing Vietnam. Together with the traditional music of Vietnam, the clip also uses international music as a landmark to say to the world that Vietnam is a country in which both tradition and modernity are combined.

An image of Ha Long Bay in the clip

Actually, video clips advertising Vietnam are not rare. Previously, the VNTA produced some films to popularize Vietnam’s tourism. Nearly two months ago, the Ministry of Foreign Affairs debuted a clip, titled “Welcome to Vietnam”, introducing Vietnam and its people to international friends. However, it is the first time such a clip mainly depicting Vietnam’s tourist destinations and tourism products to heighten the tourism brand name “Vietnam-Timeless Charm” has been made. With this clip, tourists can learn that Vietnam’s tourism is diversified and rich in national identities and has four main products, namely seas and islands, culture, nature and cities.

Regarding the choice of the UK’s Travel Channel to advertise Vietnam’s tourism, the VNTA’s Director General Nguyen Van Tuan said that it is a channel specialized in travel; thus, its viewers are often those keen on traveling and paying close attention to tourism all over the world. Accordingly, the clip’s viewers would be more focused.

Tuan added that the UK is a key market of Vietnam and among the five Western European countries whose citizens benefit from Vietnam’s visa exemption.

As planned, the clip will be aired on the UK’s Travel Channel five times a day for a total duration of 300 hours, with 20 per cent at the golden hour of the channel. The VNTA plans to project this clip in different press conferences and fairs in the future or include it in DVDs for further popularization.

Apart from this clip, supported by the EU-ERST Project and among clips advertising Vietnam’s tourism with its brand name of “Vietnam-Timeless Charm”, there will be two other clips with a duration of five and ten minutes, respectively. Those clips will be in different languages and used by the Ministry of Culture, Sports and Tourism in tourism promotion activities in key markets of North America, Western Europe, China, Japan, the Republic of Korea and ASEAN.

It is hoped that the clips, with different durations, will help popularize Vietnam as an alluring destination among international tourists.

Translated by Mai Huong