Talking with Vietnam News Agency reporters based in Beijing, timed with the freshly-ended Spring Fair 2026 in Hanoi, Lai said China’s high-tech products boast diverse varieties, advanced features, and competitive pricing, making them well-suited to the Vietnamese consumers’ budget.
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Vietnamese products showcased in China |
Vietnamese products, he noted, have secured strong footholds in distribution and retail networks across numerous Chinese cities and provinces, where they enjoy growing consumer favor. Key exports include fresh agricultural goods such as durian, dragon fruit, bananas, and jackfruit; seafood items like pangasius, lobster, crab, and battered fried shrimp; and processed products ranging from cashew nuts and coffee to mung bean cakes, shrimp crackers, and assorted snacks.
Herbal-based pharmaceuticals and cosmetics, encompassing shampoos, toothpastes, massage creams, medicated oil, and perfumes, are also gaining traction in many localities, valued for their perceived safety and efficacy.
To help Vietnamese companies capitalize more effectively on the Chinese market, Lai said the Trade Office, in coordination with the Vietnamese Embassy in China, will adopt a range of targeted measures.
On trade promotion, priority will go to fostering business connectivity through dedicated trade promotion agendas in both countries, focusing on Chinese Government-backed import fairs and exhibitions, particularly sector-specific events suited to Vietnam's flagship products. Promotion will expand into China's northern and western regions, where Vietnamese firms now have limited access, while continued campaigns will broaden Vietnamese product visibility and facilitate matchmaking with distributors, retailers, and promising localities.
Regarding market research, detailed insights will flow regularly to local authorities, industry associations, and domestic enterprises through the Ministry of Industry and Trade and the Vietnamese Embassy in China’s channels, thereby improving understanding of the Chinese market and enabling more structured, professional partnership strategies.
In the investment sphere, industrial-sector promotion will center on drawing Chinese firms into Vietnam, with amplified outreach on Vietnam's FDI-friendly policies and targeted introductions to industrial parks open to foreign capital.
At the same time, Vietnamese firms will receive guidance, data support, and connections to Chinese authorities, localities, and credible partners to pursue opportunities in China, he added.
Source: VNA