Eleven Vietnamese tourist companies and the national flag carrier Vietnam Airlines are showcasing Viet Nam's beauty at the "World Travel Market 2006", which opened in London on Nov. 6.

The Vietnamese pavilion is decorated so as to bring visitors images of the country's peaceful villages, the daily life of Vietnamese people as well as its ancient streets and houses.

Viet Nam has great potential of nature and eco-tourism, which European tourists are much interested in, said a representative of an international travel company, the Escape. Viet Nam should try to make the most of its rich history and culture to attract these visitors, he added.

On the occasion, the Vietnam Airlines offered discount fare of 395 pounds for flights from the UK's cities to Hanoi and Ho Chi Minh City via Paris.

The "World Travel Market" is one of the world biggest fairs which is held yearly in London. This year's event, which lasts until Nov. 9, attracts representatives from 202 countries and territories.

Source: VNA