The fair will showcase a wide range of products, including industrial and consumer goods, processed foods, agricultural produce and handicrafts, with the participation of distribution systems, e-commerce platforms, digital platforms and digital financial solution providers operating in Vietnam.

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Local residents and visitors tour and shop at a fair.

The event seeks to further promote Vietnamese brands, assist domestic enterprises in linking supply with demand, and stimulate the consumption of Vietnamese products through e-commerce and online platforms. It also forms part of efforts to advance the “Vietnamese people prioritize using Vietnamese goods” campaign, which has been widely promoted in recent years.

As part of the program, the Department of E-commerce and Digital Economy under the Ministry of Industry and Trade will organize the Supply–Demand Connectivity Conference and related activities on December 19, aiming to strengthen cooperation with e-commerce platforms, digital platforms, logistics providers and financial institutions to support product promotion and consumption via modern distribution channels.

Expected participants include the Hanoi Department of Industry and Trade and its counterparts from other provinces and cities; business and industry associations in Hanoi and northern localities; e-commerce platforms, digital platforms, logistics providers and digital financial institutions; along with Vietnamese manufacturing enterprises based in Hanoi and other localities, cooperatives and youth-led start-ups.

Source: VNA