Viettel brand film spreads widely with over 45 million views in 10 days

The lunar New Year (Tet) holiday has always been considered a “peak season” for brands to intensify product and service promotion while delivering messages to consumers, as shopping demand surges during this period.

One of the most distinctive Tet campaigns of the Year of the Horse is the “Complete Tet” by Viettel Group.

Recent Tet consumer reports show customers are increasingly cautious, spending only when they truly trust a brand. Consequently, communication campaigns must build genuine emotional resonance.

A standout in the Year of the Horse 2026 is Viettel Group’s “Complete Tet” campaign. Its centerpiece, the three-minute film “Complete Tet in your own way,” illustrates the brand’s philosophy through its diverse ecosystem of services. Within 10 days, the film garnered 45.4 million views.

The film tells a moving story of Tet in modern life with Viettel as a companion. It portrays familiar yet distinct holiday experiences within a single family, where members celebrate in their own ways based on unique life rhythms.

While Tet was traditionally defined by reunion meals or trips home, modern perceptions have expanded. Despite geographic distances or work pressures preventing physical presence, the film affirms that Tet is about turning toward one another through timely inquiries and uninterrupted connections, regardless of distance.

The short film “Complete Tet in your own way” achieves 45 million views on Facebook.

With everyday details, the film guides viewers through various slices of Tet, helping them realize that Tet is not only what can be seen, but the feeling of “being together” in each family’s own way. This authenticity enables audiences to see themselves in the story, from busy Tet seasons and years when they could not return home to moments when simply hearing a loved one’s voice is enough to bring warmth.

Many viewers shared that they were moved to tears by the family reunion scene at the end of the film. Emotional and heartfelt reactions were also widely expressed in comments across platforms.

Translated by Mai Huong