This is one of the projects that have been conducted by the Nhan Dan Newspaper and technology partner Phygital Labs to mark the 50th Anniversary of the South Liberation and National Reunification Day (April 30, 1975 - 2025).
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Editor-in-Chief of the Nhan Dan Newspaper Le Quoc Minh introduces the project at the event. |
According to the organizing panel, nearly 200 NFC chip-embedded boards for free have been installed at famous landmarks in more than 60 provinces and cities to create unique discovery experiences for tourists, support and promote local tourism.
From Lung Cu Flag Tower to Ca Mau Cape, with just one touch of an NFC-connected phone, visitors can open up a digital space with many integrated features. From checking in with the support of AI tour guides to explore information, site history to building personalized sightseeing journeys or completing to receive gifts and reward points.
The website www.yeulamvietnam.vn is designed with a modern, easy-to-interact interface in Vietnamese and English, helping visitors easily access official information about destinations.
After more than four months of implementation, there have been tens of thousands of successful check-ins, sharing images of tourists at NFC chip-embedded boards across the country. In sacred sites from Lung Cu flagpole in Ha Giang, Thang Long Imperial Citadel in Hanoi to Ca Mau cape - the Southernmost point of the Fatherland, smart interactive stations are already present.
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The project is accompanied by localities, businesses, and international friends. |
Speaking at the event, Le Quoc Minh, Editor-in-Chief of the Nhan Dan Newspaper, Deputy Head of the Party Central Committee’s Commission for Information, Education and Mass Mobilization, Chairman of the Vietnam Journalists Association said that the “So much Love for Vietnam” project is part of a big vision, turning digital media and data platforms into a means to connect people to cultural and tourism values. It is not only an experience journey but also a tool to educate digital citizens, encouraging young people to understand, appreciate and continue traditional values through technological thinking.
He added that the organizing panel hopes that local residents and visitors will not only explore tourist spots in their own areas, but also travel and check-in at locations across different regions. This kind of travel-driven connection is an effective way to commemorate the 50th anniversary of the South Liberation and National Reunification Day.
Translated by Chung Anh