Vietnamese cinema is entering a new era, taking stories of family and identity to global audiences.
During the Lunar New Year, several Tet films debuted overseas earlier than usual. Leading the trend, “Bau vat troi cho” (Heaven's Gift), directed by Le Thanh Son, opened in Australia and the U.S. on February 19 and 20. Its release in major commercial multiplexes in California and Florida, rather than limited screenings, signals Vietnamese filmmakers’ growing global ambitions.
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Actors in leading role of “Bau vat troi cho” (Heaven's Gift) exchange with audiences. |
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“Bau vat troi cho” captures the festive atmosphere of Vietnam’s coastal areas. |
Domestically, the film grossed over VND 45 billion within six days, drawing hundreds of thousands of viewers. Its two randomized alternate endings notably encouraged repeat viewings. The story follows Ngoc (played by Phuong Anh Dao), a single mother whose encounter with Hong (portrayed by Tuan Tran) in a fishing village creates a humorous yet emotional narrative. Featuring Quach Ngoc Ngoan in a pivotal role, the film incorporates cultural elements like the Whale Worship Festival and traditional fish sauce making, resonating deeply with overseas Vietnamese.
Meanwhile, “Mui Pho” (Scent of Pho), directed by Minh Beta, brings Northern culinary heritage to Europe, the U.S., and Japan. Starring veteran artists Xuan Hinh and Thanh Thanh Hien, the film explores multi-generational pho-making traditions. The soundtrack uniquely blends Xam and Chau van with modern rap, bridging traditional roots and contemporary tastes.
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“Mui Pho” (Scent of Pho), directed by Minh Beta, brings Northern culinary heritage and memory to global audiences. |
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The film crew of “Mui Pho” in an exchange with audiences. |
Other Tet releases, “Tho oi!” by Tran Thanh and “Nha ba toi mot phong” by Truong Giang, are also expected to head abroad following their domestic runs, leveraging the directors’ previous international successes.
Beyond revenue, these films serve as a “soft passport,” promoting Vietnamese culture through imagery of festive meals and bustling flower markets. This international expansion demands higher technical standards and universal storytelling. This year’s Tet season not only meets holiday demand but also signals a confident step forward for Vietnamese cinema on the global stage.
Source: hanoimoi.vn
Translated by Tran Hoai