Accordingly, nearly 21,490 messages have been sent, donating nearly VND 430 million to the natural disaster’s victims.

Photo for illustration: VNA

The program is open to public until September 4. By texting VL to 1407, an individual can donate VND 20,000 to the victims.

The program targets to mobilize at least VND 1.5 billion for flood-hit people to overcome flood consequences.

On the same day, the VRCS mobilized staff of 13 Lotte shopping centers nationwide to text the message and instruct their customers to join the meaningful program.

Translated by Minh Anh