Buon Ma Thuot Coffee Festival 2023 to be held

At the press meeting

Themed “Buon Ma Thuot - Destination of the world coffee,” the festival will take place from March 10 to 14 in Buon Ma Thuot city and several localities in Dak Lak province.

The festival will feature 18 official activities and several response activities in the locality, including a video-making contest about Buon Ma Thuot coffee, a musical performance, a festival of light, artistic photo exhibitions, and a competition to make fine art products from coffee trees, to name but a few.

Attentively, Miss Universe Vietnam 2017 H’Hen Nie will be the media ambassador of the festival.

Speaking at the press conference, Vice Chairman of the Dak Lak provincial People’s Committee Nguyen Tuan Ha shared that the 8th Buon Ma Thuot Coffee Festival 2023 aims to popularize the Buon Ma Thuot coffee brand and gradually turn Buon Ma Thuot into a worldwide coffee destination, contributing to raising the value and affirming the position of Vietnamese coffee in the world market.

Together with honoring coffee growers, processors, and traders, the festival also offers an opportunity for the province to introduce its image, potential, and strengths while attracting more investment into the business and processing activities of coffee and other agricultural products in the province.

Delegates enjoying Dak Lak's coffee products at the meeting

In order to organize the festival successfully, Mr. Ha hoped that each local and enterprise in Dak Lak province will also be a media ambassador to bring the province closer to domestic and international friends and tourists.

Translated by Quynh Oanh