The events will introduce and promote the beauty, cultural values, and unique tourism products of Vietnam and Dien Bien in particular to visitors.

Dien Bien province will host the Visit Vietnam Year 2024. (Photo courtesy of the provincial Department of Culture, Sports and Tourism)

The opening ceremony and the Ban Flower Festival, highlighting the symbolic flower of the province, will be organized in March in Dien Bien Phu city. They will be broadcast live by the Vietnam Television.

Meanwhile, the closing ceremony is scheduled for the end of December, featuring a stellar art program and flag handover to the next host locality of the Visit Vietnam Year.

In the framework of the Year, a total of 28 events will be held in Dien Bien, while the Ministry of Culture, Sports and Tourism will chair and coordinate with stakeholders to organize 13 other activities.

Dien Bien has set a target of welcoming 1.3 million tourists and earning a total revenue of 2.2 trillion VND (over 90.6 million USD) from tourism activities in 2024.

Dien Bien is striving to create breakthroughs in tourism development, through improving the quality of tourism services and human resources serving tourism, organizing new tours, and investing in infrastructure development, thus creating motivation for its socio-economic development in the coming time. 

The National Tourism Year 2024 will also offer a chance to strengthen links in domestic and international tourism development.

As a land with significant historical and cultural value, for the past 69 years, Dien Bien has preserved and promoted the value of the Dien Bien Phu historical site, contributing to making it an attractive tourist destination.

Visitors to Hill A1 in Dien Bien province

The Dien Bien Phu Campaign lasted from March to May 1954 under the command of General Vo Nguyen Giap. The victory on May 7, 1954, led to the signing of the Geneva Accords 1954 in which France agreed to withdraw forces from its colonies in Indochina.

The former battlefield has become a major tourist attraction in Dien Bien province.

The complex of Dien Bien Phu battlefield features 45 relic sites scattering in Dien Bien Phu city, Dien Bien and Tuan Giao districts.

According to statistics, from 2016 to 2020, Dien Bien welcomed 3 million tourists, earning a total revenue of 4.8 trillion VND.

Dien Bien has achieved unprecedented economic growth, resulting in significant improvement of the cultural and social well-being of its residents.

The locality's Gross Regional Domestic Product (GRDP) expanded by an average 6.8% per year in the 2016-2020 period.

Source: VNA