The VNAT’s report said that domestic visitors reached 38 million in four months, and the total revenue from tourism reached more than VND 196 trillion (USD 8.4 billion).

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In the first four months of this year, Vietnam welcomed around 3.7 million foreign arrivals. (Photo for illustration: baochinhphu.vn)

In April alone, Vietnam received 984,100 foreign tourists, up 9.9 percent from the previous month. The number of domestic travelers was 10.5 million.

The Republic of Korea remains Vietnam's biggest tourism market in the first four months of 2023 with one million visitors, followed by the U.S. with 263,000 tourists and China with 252,000 travelers.

According to VNAT’s analysis, the positive sign was seen in the Chinese market as the number of Chinese travelers to Vietnam in April was 112,000, up 61.5 percent compared to March thanks to China’s border reopening to group tours on March 15.

88.7% of 3.7 million international arrivals to Vietnam in the first four months travelled by air, 10.1% by road, and 1.2% by sea.

The four-month revenue from accommodation and catering services hit VND 214.8 trillion, marking a year-on-year increase of 25.8 percent. Meanwhile, travel revenue was estimated at VND 9.1 trillion, nearly 2.1 times higher than the same period last year.

The positive numbers resulted from series of exciting cultural and tourism activities held in localities in the first months of the year. In April, Vietnam held an array of activities before the South Liberation and National Reunification Day and summer time, including the Vietnam International Travel Mart (VITM), Ho Chi Minh City Tourism Festival, Vietnam Culture – Cuisine Festival in Quang Tri, and Hue Traditional Craft Festival 2023, among others. 

According to VNAT, Netfix’s release of “A tourist’s guide to love,” a Hollywood film shot in Vietnam, has attracted the attention of viewers around the world. The film ranks third in the list of globally most-watched movies on Netflix.

The film was licensed by the Vietnamese Ministry of Culture, Sports, and Tourism to be shot in six famous places, namely Hanoi, Ho Chi Minh City, Da Nang, Hoi An, My Son (Quang Nam), and Ha Giang. It popularizes the beauty of Vietnam to international friends, thus inspiring them to come to Vietnam.

Translated by Tran Hoai