The tourism brand image of Thua Thien - Hue, Quang Nam provinces and Da Nang city
The brand was developed by the EU-funded capacity development program for environmentally and socially responsible tourism in Vietnam (EU-ESRT) and the localities’ relevant agencies.

The brand image "The essence of Vietnam" is represented by an open heart with colors of orange, blue and green representing the key tourist product lines of three localities, namely culture, seas and islands and nature.

During the launching ceremony, the three localities introduced their tourism website at http://www.theessenceofvietnam.com supported by the EU-ESRT, aiming to promote tourist products of the three localities so as encourage visitors to explore more and stay longer in the region.

Translated by Thuy Duong