The program, part of a wider effort to boost domestic tourism during the summer-autumn season and major holidays, will see nearly 20 participating hotels offering a range of incentives.

Promotions include room discounts of up to 50%, complimentary upgrades, dining offers, and spa services, especially during key occasions such as the April 30-May 1 holiday and Vietnam Family Day on June 28.

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The Sofitel Legend Metropole Hanoi hotel.

According to Deputy Director of the municipal Department of Tourism Nguyen Hong Minh, the initiative aims to raise hotel occupancy rates and enhance the brand names of premium accommodation providers. A citywide media campaign will accompany the program, while Hanoi is also working to involve airlines, travel firms, and other tourism service providers in offering more accessible and attractive travel packages.

The program is one of several planned activities to strengthen the capital city's tourism ecosystem and support sustainable development.

Source: VNA