Total tourism revenue is projected to reach 280 trillion VND (10.7 billion USD), with hotel occupancy rates averaging 68% and the sector’s contribution to the city’s gross regional domestic product (GRDP) estimated at 7-7.5%.
According to the municipal Department of Tourism, the capital’s tourism industry faced significant challenges during the 2020-2025 period due to the impacts of COVID-19 and global financial instability. However, strong efforts by the political system have fueled a remarkable recovery. In 2020, the city welcomed only 8.65 million visitors, but by 2024, that figure had risen to 27.88 million, including 6.37 million international visitors and 21.51 million domestic visitors, up 7.5% from 2023. The city earned 110.6 trillion VND in revenue from tourism activities.
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Hoan Kiem Lake, the Returned Sword Lake, is the city's most renowned destinations. |
In the first six months of 2025, this upward trend continued as Hanoi welcomed 15.55 million visitors, up 11.8% year on year. International arrivals reached 3.66 million, up 21.8%, while domestic visitors totaled 11.9 million, up 9%. Total tourism revenue during the period was estimated at 62.299 trillion VND, an increase of 14.6% from the same period last year.
Addressing the congress, Vice-Chairman of the Hanoi People’s Committee Nguyen Manh Quyen commended the Department of Tourism’s Party Committee for its efforts in overcoming difficulties and driving strong sector growth during the past term. Amid ongoing global economic uncertainties, he urged the city’s tourism industry to devise solutions to attract more high-spending international visitors and boost revenues for the city’s budget.
He also called on the sector to enhance cooperation with other industries and localities, including culture, trade, and local authorities, to leverage the capital’s rich cultural heritage, historical sites, and natural scenery to create distinctive tourism products. Collaboration with travel associations and businesses to organize annual signature events, such as the Hanoi Autumn Festival, will help elevate these events to regional and international prominence, he added.
Additionally, he emphasized the need to intensify promotion of the capital’s image, culture, and tourism assets to both domestic and international visitors, while raising public awareness of preserving and promoting the cultural values of traditional craft villages to drive sustainable socio-economic development in Hanoi.
Source: VNA