The municipal Department of Tourism will hold events and activities within the framework of the event, such as the signing of tourism alliance between HCM City and other Southern localities and the South-Central province of Binh Thuan, and the holding of an Ao Dai (traditional dress) festival.

Ben Thanh Market in Ho Chi Minh City

An official travel identifier of HCM City will be introduced in the second phase of the campaign.

Conferences promoting tourism links between the city and localities in the Northwest, Northeast, and Central regions will also be organized.

Municipal authorities will also focus on fostering tourism promotion activities in the communications channels of international tourism organizations the city has joined, such the Tourism Promoting Organization for Asia Pacific Cities (TPO) and the Asian Federation of Exhibition and Convention Associations (AFECA), as well as online travel agencies (OTAs).

Deputy Director of the municipal Department of Tourism Vo Thi Ngoc Thuy highlighted the significance of the campaign, saying that it aims to start the chain of events and tourism promotion programs in the city’s tourism development strategy to 2025 and vision to 2030.

Source: VNA