Accordingly, the company grabbed the recently-concluded Asian Export Award 2019 for processed food in the large corporate category, thanks to its condensed dairy products.
Its condensed milk “Ong Tho” is rich, creamy and addictively sweet with high amounts of protein. It is therefore widely used for preparing meals and desserts. Meanwhile, the condensed creamer, known as Southern Star, has a less buttery taste which is specifically formulated for smoothies, milk, coffee, and tea blends.
Recently, Vinamilk has also developed evaporated milk to diversify its product category, aiming to meet consumers’ demand worldwide.
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Vinamilk receives noble award for condensed dairy products |
“Any variant of the products we have launched is the combination of intensive research and in-depth study. Through testing and collecting feedback from consumers, we now possess more than 10 formulas of condensed milk and creamer that perform extremely well on the market with export volume of more than 10.000 tons yearly,” said Mai Hoai Anh, International Business Director of Vinamilk.
The “Ong Tho” brand name, was created to serve the daily nutritional needs of the Vietnamese people and has been a mainstay in Vinamilk’s product portfolio since the company took its very first steps in becoming a dairy giant back in 1976. During this time, poverty and stagnation limited people from having an essential nutrition source.
Forty-three years later, Vinamilk has gone from a pioneer of commodity goods to one of the most trustworthy household brands and has become part of many generations of Vietnamese people. In 2018, the company gained up to 80 market shares.
With its clear grasp of overseas markets and hands-on export experience, “Ong Tho” condensed milk has been sustained as a strong brand in more than 30 countries, including ones that have strict safety regulations and standards such as the US, Canada, Japan and the Republic of Korea, thanks to its unique taste and diverse packaging. In order to promote exports, Vinamilk participated in 12 international fairs in APAC, Africa, and the Middle East last year.
Vinamilk has exported its products to more than 50 countries and territories since 1997 with a total turnover of over USD 2.2 billion. It was listed as one of the top 50 largest dairy companies worldwide in 2018, according to Plimsoll World.
Singapore Business Review and Hong Kong Business hailed Vinamilk as one of Asia's leading exporters and praised their award-winning products and services at the Asian Export Awards 2019. In its second year, the awards program lauded exceptional products and services that have remarkably enhanced the company's business in the regional export scene.
Translated by Chung Anh