According to Peng Zheng, Deputy Director of the Hunan Commerce Department, the trade promotion activity aimed to realize the two governments’ cooperation guidelines in line with a protocol on veterinary and public health with regards to Vietnamese dairy products in China signed in April, 2019. It also enabled businesses of the two countries to meet and seek their reliable partners, contributing to promoting trade ties and strengthening cooperation and investment in the coming time.
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At the booth of Vinamilk at the event |
At the event, VDA announced its member, the Vietnam Dairy Products Joint Stock Company (Vinamilk), to be a representative of Vietnam’s dairy industry. Vinamilk’s high-quality nutrition products meeting international were highly appreciated by relevant agencies, its trade partners, journalists, and especially Chinese customers. These products were said to offer a wider choice for consumers in the Chinese market.
For Chinese consumers’ convenience, Vinamilk has set up online stores on Chinese e-commerce websites and promote the distribution of its products in Chinese supermarkets. It launched its store on different e-commerce websites, including Tmall of Alibaba and cooperated with Daily Fresh and Lucky and Fresh, large e-commerce websites in Hu Bei.
The step of the business quickly caught up the new consumption trend of Chinese customers. Las year, the company’s products were put on shelves of Hema Supermarket, part of Alibaba Group, serving as a springboard for the company to introduce its products in many supermarkets in localities of China.
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At the booth of Vinamilk at the event |
VDA Chairman Tran Quang Trung said that Vinamilk is honored with its 43-year history and the title of the first and only Vietnamese company to be among the world’s 50 largest diary companies.
Thanks to careful surveys, financial potential, manufacturing capability, and understanding of cultures of its markets and habits of customers, Vinamilk has been successfully operated in China in particular and others. The company has exported its products to more than 50 countries and territories across the world, including difficult markets such as Japan, the U.S., Australia, New Zealand, and Canada, among others.
Currently, Vinamilk has 16 dairy manufacturing factories using modern technologies in Vietnam and foreign countries and a system of farms meeting Global G.A.P standard. It has two European-standard organic dairy farms in Vietnam and is constructing a complex of organic dairy farms on an area of 20,000 hectare in Laos with around 100,000 cows.
Translated by Tran Hoai