The event features a series of cultural and trade exchange activities between Vietnam and the Republic of Korea (RoK), with more than 100 Lam Dong and Korean enterprises showcasing typical products from both sides.

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A view of the event

Jointly organized by the Lam Dong Center for Investment, Trade and Tourism Promotion and Korean partners, the event aims to enhance cultural, trade, tourism, and investment cooperation, expand markets, and promote Lam Dong’s distinctive products.

It also serves to introduce the images of culture and people of Da Lat and Lam Dong to international friends through art, music and cultural performances.

Speaking at the opening ceremony, Vice Chairman of the Lam Dong People’s Committee Dinh Van Tuan affirmed that Vietnam - RoK relations have grown strongly and comprehensively in recent years, with the RoK being one of Lam Dong’s strategic partners.

Korean enterprises have actively invested and cooperated in the province, while Korean tourists account for over 60% of Lam Dong’s total international visitors annually, he noted.

He stressed that the K-Market Vietnam 2025 serves as a crucial bridge for enterprises from both countries to meet, exchange, and expand trade and cultural ties. The event is expected to result in numerous memoranda of understanding (MoUs) and cooperation agreements, helping elevate Lam Dong - RoK relations to a new level.

Running from November 7 to 9, the program features a variety of cultural and trade exchange activities, including evening performances by well-known Vietnamese and Korean artists.

On November 8, 37 MoUs were signed between Lam Dong and Korean enterprises across multiple areas.

Source: VNA