Aiming to reaffirm the capital’s reputation as 'Hanoi – A Place to Love,' and to promote it as a safe, friendly, and attractive tourist destination, the Hanoi Department of Tourism, in collaboration with the People’s Committee of Ba Dinh Ward, will launch the program Sac Do Ba Dinh (Red Color of Ba Dinh), a series of events promoting Hanoi’s cultural and historical tourism in 2025.
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A poster introduces Sac Do Ba Dinh (Red Color of Ba Dinh) program. Photo courtesy of Hanoi Department of Tourism. |
The program is designed not merely as a tourism festival but as a symphony of freedom, filled with a jubilant atmosphere, national pride, and a call to explore Hanoi’s rich cultural and historical heritage.
Prior to its opening ceremony, a march of nearly 500 residents dressed in red shirts bearing yellow stars will take place through the streets from 3p.m. on Saturday, August 30.
The opening ceremony will be held at 7p.m. on the same day at the main stage in the pedestrian area of Truc Bach street, Ba Dinh ward. It will feature outstanding artistic performances, as well as screenings showcasing Hanoi’s cultural and historical tourism products in Ba Dinh ward.
Besides capturing memorable moments with five themed photo spots along the street celebrating National Day, tourists can join a series of activities classified into two main themes. In the Con Duong Di San (Heritage Path) section, they will have the opportunity to explore major historical sites, including Quan Thanh Temple, Thuy Trung Tien Temple and An Tri Communal House, under the guidance of local tour guides.
There will be booths displaying cultural and tourism products along Truc Bach Street, along with themed exhibitions on four double-decker train cars from the No.6 Light Rail Project. The Hanoi Food Festival will be held alongside, enabling visitors to sample traditional Hanoi cuisine and street food.
A series of art performances will take place, including a contemporary traditional art program featuring ca tru (ceremonial singing) at An Tri Communal House. Interactive street art performances are planned for the evenings of August 31, September 1 and September 2.
A vibrant and diverse photo space will stretch along the street, creating an attractive destination for visitors.
Meanwhile, the Independent Stations interactive activity section will include various stations — a station for exchanging Vietnamese flags; a Capture Your Emotions station featuring a large board where visitors can write or draw their feelings on this special occasion; and a station introducing green tourism and digital tourism in Hanoi.
The cultural and historical tourism activities of Hanoi 2025 represent a significant promotional event for the capital. This initiative aims to honor cultural and historical values, spread the spirit of patriotism and evoke national pride while affirming Hanoi’s vibrant and unique identity.
The Red Color of Ba Dinh program will run until September 2.
In the vibrant atmosphere celebrating the 80th anniversary of the August Revolution and National Day on September 2, Hanoi’s tourism has recorded impressive growth.
The capital welcomed about 3.18 million visitors in August, marking a 27.5% increase compared to the same period last year.
International arrivals reached 709,220, a rise of 42.6%, with 500,000 staying overnight. Domestic tourism also saw a significant increase, totaling 2.47 million visitors, pushing total revenue from tourism in the month to 12.54 trillion VND, which is 31.5% higher than in August 2024.
For the first eight months of 2025, Hanoi is estimated to have received 21.58 million visitors, a 13.9% increase compared to the same period last year.
Source: VNA