PANO - A program to popularize Vietnam’s beauty on social networking sites was made public at a press briefing on November 30 in Hanoi by the Vietnam National Administration of Tourism (VNAT) and Vietnam Trip Co. Ltd.

The program “#Why Vietnam” will take place from November 30 to December 20.

It is the first time the most beautiful images of Vietnam, its nature, culture and people will be officially introduced to Vietnamese people and the world on social networking sites and other online marketing channels.

The press conference

At the press briefing, Director General of Vietnam Trip Co. Ltd. Le Dac Lam expressed delight accompanying VNAT in conducting such an important program.

A representative from VNAT said that the program is part of practical activities in promoting Vietnam’s tourism among domestic and international tourists because few people know about Vietnam, which it is home to traditional cultural values and long-lasting cultural heritages.

“#Why Vietnam” is hoped to contribute to the country’s tourism growth.

In the framework of popularizing national tourism, an online photo contest was launched on the website www.whyvietnam.com and facebook.com/whyvietnam2016 with the award of VND 50 million, which can be used for a trans-Vietnam tour for two people.

Translated by Song Anh