Running from October 21-28, JATA 2019 is a chance for Hanoi to introduce its latest tourism products and services to Japanese travel firms and tourists, and seek partnership with management agencies, associations and travel companies of Japan, thus drawing more Japanese visitors.

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A view of Hoan Kiem Lake in Hanoi

The HPA booth, themed “Hanoi – a safe, friendly, high quality and attractive tourist destination,” will highlight the culture and tourism potential of Hanoi and Vietnam, along with main tourism products of the city such as the Hoan Kiem Lake – Old Quarter pedestrian streets, trade village tourism and eco-tourism.

Products of localities partnering with Hanoi will be introduced, along with major tourism events in Hanoi, such as the F1 grand prix in April 2020 and SEA Games 2021.

Artists from the Thang Long puppetry theatre will also perform during the exhibition. The HPA delegation will work with the Vietnamese Embassy, the Japanese Tourism Association and the local government of Osaka to promote tourism in the country.

Statistics from the Hanoi Department of Tourism, in 2018, the capital city welcomed nearly 304,000 Japanese tourists, a surge of 105 percent year on year.

Source: VNA