In order to expand market, the Yen Sao Xu Thanh Production and Trading Co., Ltd. has built an official website, established a marketing team, and started selling products via e-commerce platforms, such as Facebook, Lazada, TikTok, and Alibaba. Thanks to boosting e-commerce sales, the company’s revenue has increased continuously. 

Nearly 450 products with OCOP certification and typical local products are listed on the e-commerce platform. 

The company’s Director Nguyen Anh Tu underlined that thanks to applying e-commerce measures to doing business, the company has attracted a large number of new clients, including foreign ones. Its retail e-commerce sales now account for 50–60 percent of total retail sales. Especially, products can easily reach customers, helping save marketing costs.

It is clear to say that the number of enterprises in Thanh Hoa province actively exploiting e-commerce advantages, like Yen Sao Xu Thanh Production and Trading Co., Ltd. is increasing.

Besides, an array of digital transformation models has been carried out and multiplied, such as “Non-pen day,” “Market 4.0,” and “Smart hamlet,” among others. At the same time, local residents gradually get acquainted with selling their products via e-commerce platforms and social networks. Even several products have been granted codes for origin tracing, and millions of e-wallets have been opened to promote cashless payment for essential services.

Defining digital transformation as a strategic task for the sake of local people, Thanh Hoa province has conducted a string of measures to foster the digital economy and digital society. In the first half of 2024 alone, nearly 55,000 businesses and business households used e-bills generated from accounting system data, an increase of about 12,000 companies in comparison with the first quarter of this year. Functional agencies have actively organized refresher courses on digital economy, and brought 429 products under the One Commune - One Product (OCOP) program to e-commerce platforms.

Last but not least, the province's local government service platform (LGSP) at is providing 11 services to ensure connection and data sharing among provincial agencies and localities, and 15 other services for outside connection.

As aforementioned, Thanh Hoa province’s goal is to be, by 2025, one of the top 10 provinces and cities nationwide in digital transformation. Thus, for successful digital transformation, the province should roll out a road-map along with suitable and stable steps.

Translated by Minh Anh