According to Vietnamese Ambassador to the UAE and Jordan Nguyen Thanh Diep, this is the first-ever visit to Vietnam by the King of Jordan, and the first head-of-state/government-level exchange between the two sides since their diplomatic ties were established. It is also the first trip by a leader of a Middle Eastern state to Vietnam in nine years.

In previous meetings with Vietnamese leaders, the King expressed deep admiration for Vietnam and its people, emphasizing his special affection for the Southeast Asian country and his long-standing desire to visit the nation.

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During a meeting with the Jordanian King at the third United Nations Ocean Conference (UNOC 3) in Nice, France in June, Prime Minister Pham Minh Chinh (left) affirms that Vietnam attaches importance to multifaceted cooperation with Jordan.

The visit coincides with the 45th founding anniversary of diplomatic ties between Vietnam and Jordan (August 9, 1980 - 2025), offering an opportunity to usher in a new chapter of partnership and create momentum to advance cooperation in mutually beneficial areas.

During his stay, the King is scheduled to hold talks with State President Luong Cuong, witness the signing of several cooperation documents, meet with other key leaders of Vietnam, deliver a speech at Vietnam - Jordan business forum, and attend a textile industry roundtable. He will also lay a wreath at the monument dedicated to war heroes and martyrs on Bac Son street, as well as pay tribute to President Ho Chi Minh at the mausoleum in Hanoi.

Since the establishment of diplomatic relations, the Vietnam - Jordan ties have steadily developed and strengthened. The two countries have maintained several high-level visits and exchanges, including Deputy Foreign Minister Pham Quang Hieu’s trip to Jordan in December 2022; Prime Minister Pham Minh Chinh’s meeting with Crown Prince of Jordan Al Hussein bin Abdullah II during the 8th annual edition of the Future Investment Initiative (FII8) Conference in Saudi Arabia in October 2024; among others.

Recently, during a meeting with the Jordanian King at the third United Nations Ocean Conference (UNOC 3) in Nice, France in June, PM Pham Minh Chinh affirmed that Vietnam attaches importance to multifaceted cooperation with Jordan. Meanwhile, King Al-Hussein expressed admiration for Vietnam’s socio-economic achievements and strong progress. The two sides agreed to strengthen delegation exchanges at all levels to further enhance political trust, and explore negotiations and cooperation agreements on trade, investment, and other areas.

The two nations have recorded progress in their economic and trade cooperation, with their two-way trade reaching approximately 190 million USD in 2024. They set to lift trade turnover to 500 million USD by 2030 and 1 billion USD by 2035.

The two sides have expanded cooperation in food security and Halal sector, including workforce training, production, processing, packaging, distribution, and mutual recognition of Halal certification. They have also enhanced education - training cooperation and developed high-quality human resources in information technology, artificial intelligence, digital transformation, and green energy.

As of late September, Jordan had five active investment projects in Vietnam, with a total registered capital of 1 million USD, ranking 108th out of 153 countries and territories investing in the Southeast Asian nation.

According to Ambassador Diep, Jordan in particular, and the Middle East in general, represent a potential market for Vietnamese businesses. To succeed in the region, companies first need to understand local Islamic culture and business customs. Since religion, traditions, and Islamic culture are highly respected, businesses should avoid products, images, or communication that may be religiously sensitive, and place strong emphasis on personal relationships and trust.

He stated that moving forward, the two sides should continue close coordination and mutual support in international forums and organizations; step up partnership in food security and Halal industry, and boost tourism promotion, the areas with great promising for both countries.

At the same time, businesses of both nations should strengthen their presence by promoting products and joining trade fairs in Dubai of the UAE, Riyadh in Saudi Arabia, and Doha in Qatar, such as Gulfood, Arab Health, Big 5, and ADIPEC, to seek potential partners.

To gain a competitive edge, investment should prioritize sectors aligned with regional demand, including agricultural products, food, Halal products, aquaculture, construction materials, consumer goods, textiles, renewable energy, logistics, information technology, and skilled labor. Companies must also manage risks and payments carefully, avoid unclear intermediaries, and thoroughly verify partners’ credibility before setting up cooperation, the diplomat said.

Diep expressed his hope that bilateral relations will see breakthroughs in all areas in the near future, with the two countries enhancing delegation exchanges at all levels, and continuing close coordination and mutual support at international forums and organizations.

Source: VNA