The major objectives of the project include optimising the advantages in tourism products, market and resources as well as management systems, thus improving the sector’s economic, social and environmental efficiency.
    |
 |
|
Tourists in Hoi An ancient town. (Photo for illustration) |
Specifically, the project sets a target of 45 billion USD in tourism revenue by 2025, with exports through tourism reaching 27 billion USD. The sector is hoped to contribute more than 10 percent to GDP and create 6 million jobs, including 2 million direct jobs. At the same time, the sector hopes to serve 32 million foreign tourists and more than 130 million domestic visitors.
The tourism product system is expected to be shaped with unique and diverse products with strong Vietnamese cultural identity and a prestigious brand name.
Smart tourism will be applied widely, while Vietnamese tourism’s competitiveness is expected to be enhanced.
In order to fulfil the targets, the sector will focus on exploiting potential markets with high spending and long staying of tourists, while strengthening some strong products such as community-based tourism, medical tourism, meetings, incentives, conferences and exhibitions tourism and cuisine tourism.
At the same time, products with high added value will be increased.
Tourism business will also be restructured. Large-scale firms with strong trademarks are encouraged to become the key force driving the development of products and markets, especially the high-end section.
The sector will develop small and medium-sized travel firms, while building a healthy competitive environment for the businesses.
Source: VNA