The protected status is hoped to be a “passport” for the trademark “Binh Thuan dragon fruit” to make inroads into the Japanese market, and at the same time affirms the prestige of the product.

Taking care of Binh Thuan dragon fruit

It is also expected to offer new opportunities to Binh Thuan to promote export of dragon fruit to other markets, especially choosy markets such as Europe, the Republic of Korea, and New Zealand.

Dinh Huu Phi, General Director of the National Office of Intellectual Property under the Ministry of Science and Technology, emphasized that the GI certification for Binh Thuan dragon fruit has contributed to increasing the value, competitiveness and export advantage for Vietnamese products.

According to Phi, the GI certification allows Binh Thuan’s dragon fruit to gain a stronger foothold in the Japan market. This is also an important milestone, paving the way for the promotion of applying for the protected status for other Vietnam’s agricultural products in this fastidious market.

Binh Thuan is among the provinces producing the most dragon fruit in Vietnam with an annual output of nearly 700,000 tons.

Many dragon fruit co-operatives in the locality, such as Thuan Tien, Hoa Le, Hong Son, and Ham Tinh, were granted Collective Trademark by the National Office of Intellectual Property of Vietnam.

Earlier, Thieu lychee grown in Luc Ngan district in the northern province of Bac Giang was granted a GI certificate from the MAFF.

Source: VNA