With a total investment of 429 billion VND (about 16.4 million USD) and spanning 16,000 square meters, Go! Hung Yen is designed as a multi-functional commercial center, aiming to meet the diverse needs of local consumers.

leftcenterrightdel
At the event (Photo: mekongasean.vn)

It features 50 well-known domestic and international brands across various sectors, including Jollibee, King Coffee, Fahasa bookstore, and Game World.

Speaking at the opening ceremony, Nguyen Huu Nghia, Secretary of the provincial Party Committee, emphasized that GO! Hung Yen is not only a shopping destination but also a hub providing a wide range of goods and services, thereby improving residents’ quality of life. He noted that the center will create more job opportunities, support related industries, and contribute to the provincial budget.

He also expressed his hope that GO! Hung Yen will continue to support local businesses, cooperatives, and producers in bringing One Commune–One Product (OCOP) items and safe agricultural products to market. It is expected to serve as a bridge between foreign and local enterprises, delivering high-quality products and services to both consumers and businesses. The province is committed to creating a favorable environment for the center’s effective and sustainable operation in accordance with the law, he added.

Olivier Langlet, CEO of Central Retail Vietnam, said that through its “Shopping – Dining – Learning – Entertainment – Sustainability” model, GO! Hung Yen aims to offer a comprehensive “one-stop” destination that combines high-quality food with competitive pricing. This model is intended to support community well-being while also contributing to the modernization of the local retail sector, he stated.

A notable highlight of GO! Hung Yen is its dedicated space on the second floor to promote One Commune One Product (OCOP) items from across Vietnam, including local specialties from Hung Yen such as longan, Ban soy sauce, and crispy lotus seeds.

On this occasion, Central Retail Vietnam and GO! Hung Yen presented 2.5 billion VND (95,571 USD) to Bao Khe Primary and Secondary School in Son Nam ward to help build a multi-purpose hall.

Source: VNA