The initiative is an opportunity to promote the country’s landscapes, people and culture and draw more tourists to Vietnam from Australia, as well as a chance for businesses from both nations to explore co-operation activities and expand their market.

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The initiative is an opportunity to draw more tourists to Vietnam from Australia. Photo for illustration: saigondautu.com.vn

Speaking at a conference on tourism promotion on August 3, Hoang Nhan Chinh, Head Secretary of the Tourism Advisory Board, said that in the future, the General Department of Tourism, Vietnam Airlines, Hanoi Investment, Trade and Tourism Promotion Center, and the Tourism Advisory Board would co-ordinate and set up tourism booths at leading global trade shows, such as WTA London in the UK and ITB Berlin in Germany.

In 2016, Hanoi spent USD 2 million on CNN (Cable News Network) promoting tourism and investment in the country. This April, CNN telecast a 30-minute program showcasing some of the capital’s stunning landscapes and its popular spots, including the iconic Hoan Kiem Lake (the Lake of the Returned Sword), the bustling Old Quarter, as well as some of its signature cuisine.

Vietnam aims to welcome 13-15 million foreign tourists this year. Currently, the country’s annual budget on tourism promotion is USD 2 million. To compare, Thailand spends USD 60 million and receives over 30 million international tourists every year.

Source: VNA