June 15, 2017 | 21:01 (GMT+7)
Seminar on media platforms’ role in building brand names
PANO – With their updated and reliable news, media platforms play an increasingly important role in the development of businesses, especially in the context of the deep integration of Vietnam into the world economy. They are the indispensable fellows of the Vietnamese businesses in their brand name building, protection, and development process.
This was stated at a seminar, themed “Media platforms with businesses’ brand building, protection, and development”, jointly organized by the Nguoi lam bao Review and the Nguoi Ha Noi (Hanoians) Newspaper on June 14 in Hanoi prior to the 92nd Vietnam Revolutionary Press Day and APEC Vietnam 2017.
Reports delivered at the event focused on different themes, including businesses’ brand names, media platforms’ role in businesses’ building, protection, and development of brand names, the relations between media platforms and businesses, situations and measures to promote media platforms’ role in the coming time.
Addressing the seminar, journalist Dao Xuan Hung, Deputy Editor-in-Chief of the Hanoians Newspaper, hoped that the participating businesses would develop specific strategies on building, protecting, and developing their brand names to compete with international businesses in the integration context.
On the occasion, the organizers honored prestigious products and services, including Vietnam USA Society English Centers (VUS) and Phuong Nam Sun (PNS) Travel which have met people’s demands with high competitiveness.
Translated by Tran Hoai