The campaign is within the framework of the Sustainable Forest Management and Biodiversity Conservation Project (VFBC) funded by the U.S. Agency for International Development (USAID).

It aims to raise public awareness about wildlife conservation in general and reduce demand for wildlife products in particular.

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The parade to call on the community to end the consumption of wild animals.

Speaking at the ceremony, Vice Chairman of the provincial People's Committee Hoang Xuan Tan called on officials, people, youth union members, and members of community conservation groups to join hands in taking actions to end the consumption of wild animals, thus contributing to a Quang Binh province free of bushmeat.

Quang Binh boasts a relatively high level of biodiversity, with many typical forest and marine ecosystems, rich genetic resources of rare forest animals and plants, as well as rare wild fauna and flora species. However, in Vietnam in general and Quang Binh in particular, wild animals are facing numerous threats such as climate change, environmental pollution, diseases, hunting and over-exploitation.

Source: VNA