According to a representative of the center, this is also a solution within the GoOnline national e-commerce application program, chaired by the Vietnam E-commerce and Digital Economy Agency in co-operation with major e-commerce platforms.

Opening local stores on e-commerce platforms (Photo

It will provide harmonious solutions to help small- and medium-sized enterprises (SMEs) in localities optimize operating processes and manage sales channels to distribute products of local businesses for the best efficiency.

The program is aimed at all SMEs that need to develop sales on e-commerce platforms, from common essential products to specific products.

In addition, the program expects to support businesses with potential products but having difficulty in personnel or costs to expand sales channels via e-commerce platforms.

Participating in this program, each province and locality will be able to set up a booth on a major e-commerce platform, focusing on all manufacturing enterprises and products of the province, to facilitate the management, operation and distribution of products on the e-commerce platform.

According to the representative of the center, businesses will be provided with useful and practical information about the market, business strategies and sales campaigns throughout the duration of their participation.

At the same time, it has been working with a number of businesses on technology and services so that when this solution is put into operation, it will directly support businesses in setting up booths and marketing, PR, livestream sales, logistics management and customer care to optimize both costs and sales efficiency.

In addition, to ensure long-term development, organizing training for the business's own e-commerce operations team is also an important part of the program.

In the near future, the Centre for Information and Digital Technology expects to deploy the Flagship Store on the e-commerce platforms Shopee and Lazada.

Source: VNA