This makes the country among the top 50 most valuable national brands in the world.
The Vietnam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year.
In Southeast Asia, Vietnam’s brand value ranked sixth and USD 613 billion lower than the leading country in the region Indonesia.
Brand Finance gave the A+ rating to Vietnam’s national brand, which meant “strong”. Singapore and Switzerland maintained their positions as the strongest national brands with rating AAA+.
According to London-based Brand Finance, due to the efforts of a national mark program called “Vietnam Value,” Vietnam’s processed food industry now contributes upwards of USD 17 billion of the country’s exports. The apparel industry makes up over USD 22 billion of exports.
“These economic contributions are absolutely crucial for Vietnam’s overall growth and would not have been entirely possible without the concentrated efforts by Vietnam’s Government,” the report said.
Vietnam has implemented the national program “Vietnam Value” since 2003.
Topping the world’s most valuable national brands of Brand Finance this year was the United States (US) with a value of USD 25.899 trillion, followed by China (USD 12.779 trillion), Germany (USD 5.147 trillion), the United Kingdom (USD 3.750 trillion) and Japan (USD 3.598 trillion).
The report also mentions factors that have positive impacts on the US national brand value include falling tax rates, a business-friendly environment and the perception that Donald Trump’s presidency is helping corporations.
Brand Finance measures the strength and value of the national brands of 100 leading countries.
Source: VNA