In December 2019, the import restriction on Vietnam’s fruits was lifted. This is the first batch of fresh Vietnamese lychees exported to Japan. AEON is the first retailer to sell this fruit to Japanese consumers.

Fresh lychees were shipped by air between the end of May and the end of June without being frozen to ensure the quality and taste of the product.

Photo for illustration

Besides lychees, many other special Vietnamese agricultural products such as mango, dragon fruit and coffee have also been exported and sold in AEON’s supermarkets in Japan since 2015.

The successful export and distribution of Vietnamese agricultural products in AEON's retail system in Japan is the result of efforts of companies under the AEON Group in Vietnam.

AEON has cooperated with the Vietnamese Ministry of Industry and Trade (MOIT) to organize activities to help Vietnamese suppliers improve the quality of their products, aiming to export to foreign markets, especially Japan.

Total export revenue of Vietnamese products through the AEON system has increased strongly over the past years, from nearly USD 250 million in 2017 to USD 370 million last year. The figure is expected to top USD 450 million this year.

AEON Vietnam Co., Ltd. also implements activities to support the consumption of agricultural products in the domestic market and organizes trade promotion programs through its General Merchandise Store & Supermarket system nationwide.

In February, during the COVID-19 pandemic, AEON Vietnam joined hands with others to support the consumption of more than 18 tons of dragon fruits and more than 58 tons of watermelon in only four to five days through its store system in HCM City and Hanoi.

In addition, AEON Vietnam cooperates with the MOIT, and departments of Industry and Trade of provinces and cities to organize business matching activities, fairs and exhibitions to boost consumption of domestically-made products.

Source: VNA