Below are photos of the plum-picking festival in 2026.

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On May 24, orchards in Thao Nguyen ward were busy with visitors joining harvesting activities and exploring the valley’s plum gardens.
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Orchard owners provided ladders, baskets, and instructions on how to identify ripe fruit.
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Moc Chau’s plum season typically reaches its peak in June, though growers said this year’s harvest arrived earlier and has produced higher yields than the same period last year. Since early May, Na Ka Valley has welcomed visitors for sightseeing and fruit-picking activities.

Entrance tickets range from VND 30,000 to 40,000 per person, including on-site picking and tasting. Plums purchased to take home are priced from VND 20,000 to 60,000 per kilogram depending on size.
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The festival also features a miniature landscape decoration contest using plums, with participating teams presenting works inspired by local agriculture and culture.
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Among the featured products are premium Ruby plums, sold for VND 200,000 to 300,000 per kilogram. To qualify for the Ruby label, orchards must meet VietGAP or GlobalGAP cultivation standards. Farmers plant trees five to six meters apart to maximize sunlight exposure while applying pruning and fruit-thinning techniques to improve quality.

Growers do not use chemical fertilizers or herbicides, and pesticide residue tests are required before harvest. After picking, the fruit is carefully sorted based on shape, ripeness, appearance, and quality. Only plums meeting all standards are marketed under the Ruby brand.
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At the festival, orchard owners also livestreamed sales directly from harvesting sites, introducing freshly picked plums to viewers on social media to promote products and increase revenue.
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Nguyen Ha Phuong, a Moc Chau resident attending the festival with her family, said it was her third time joining the event.
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Quang Kien, a local tourism worker, said the festival helps promote Moc Chau not only as a resort destination but also as one of the Northwest’s distinctive agricultural regions.

“Visitors enjoy picking ripe plums directly from the trees instead of buying packaged fruit,” Kien said, adding that the event also helps local farmers increase the value of their agricultural products.
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Moc Chau currently has thousands of hectares of plum orchards concentrated in areas such as Tan Lap, Phieng Luong, and Muong Sang. The plum season, which lasts from May to June, attracts large numbers of tourists each year for sightseeing, farming experiences, and local produce shopping.

Na Ka Valley alone covers around 100 hectares and is widely regarded as a “paradise of plums,” drawing visitors during both the blossom season and the peak harvest period when branches are filled with ripe fruit.

Translated by Chung Anh