In his speech, Deputy Chairman of the municipal People’s Committee Duong Anh Duc held that the festival has become an annual tourism and cultural event of the southern largest city, aiming to promote the unique features of the traditional long dress and spread love of the outfit to local residents and international friends.

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During the event

Accordingly, the festival will be hosted throughout March and include a wide range of meaningful activities such as an experience space to highlight the ao dai, a road decorated by the ao dai, an arts program on the ao dai, and an exhibition to honor the ao dai, and a performance with the participation of 3.000 people wearing ao dai, to name but a few.

At the opening ceremony, 21 collections of ao dai designers were presented under three main themes including the ao dai in the heart of the city, ao dai integrating with the world, the ao dai - essence of a thousand years.

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A performance during the event

The opening program also had ao dai performances by individuals and groups with special circumstances in the city.

Once the festival finishes, local tourism authority is expected to introduce all ao dai products at the upcoming ITB Asia 2023, the continent’s largest travel trade show, in Singapore.

Translated by Minh Anh