Hoang Nguyen Nhat Vi and Pham Quang Vinh, both from the RMIT University Vietnam, obtained the award with a project titled “Flatten the Plastic Curve,” which reached close to 200,000 young audiences in just a month.

Vietnamese students win third prize at the ASEAN youth journalism contest.

Following the theme ASEAN Youth and COVID-19 ─ Response, Recovery, and Resilience, the pair, via comic-like graphics and influencer marketing, worked to persuade young shoppers to take small but impactful actions while making their orders online.

The project encouraged young people to make changes, such as ordering from one shop to minimize the use of plastic packages, or directly sending plastic-reduction messages to shop owners or food shippers.

By the end of the campaign, Vi and Vinh reached over 40,000 young people with their print ads, received organic shares, and had their campaign mentioned in four Vietnamese macro influencers’ Facebook pages.

Source: VNA