According to Booking.com’s 2026 Travel Predictions report, 92% of Vietnamese tourists are willing to book a “glowcation” - a wellness retreat featuring highly personalized skincare and holistic treatments.

Sa Pa

Nestled in the cloud-covered Hoang Lien Son mountain range, Sa Pa is renowned for its terraced paddy fields and unique indigenous culture. The region is home to the Red Dao herbal bath, a traditional wellness practice utilizing over 30 types of leaves and tree barks. The steaming hot baths help soothe tired muscles, improve blood circulation, and rejuvenate the skin. Visitors typically combine daytime trekking through picturesque valleys and bamboo forests with evening relaxation in traditional wooden tubs.

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Topas Ecolodge sits on a scenic hilltop, overlooking endless valleys of the Hoang Lien National Park.

Hue

Situated along the Huong River, the former imperial capital of Hue offers tourists a chance to experience ancient royal beauty treatments and healing therapies utilizing natural hot mineral springs.

Hoi An

Located near Da Nang city, the Ancient Town of Hoi An - a UNESCO World Heritage site - captivates visitors with its historic yellow houses, winding canals, and glowing paper lanterns. It is also an ideal destination for experiencing wellness therapies based on traditional Vietnamese medicine.

Nha Trang

Nha Trang is famous for its white sand beaches, marine reserves, and natural mineral mud and hot springs. Mineral mud, often combined with local ingredients like lemongrass, ginger, and green tea, acts as a natural exfoliant and skin cleanser. Beyond wellness activities, visitors can explore the millennium-old Ponagar Tower, vibrant seafood markets, or the Ba Ho waterfall.

Phu Quoc

The “Pearl Island” of Phu Quoc attracts tourists with its luxury resorts and marine-based therapies. It is particularly known for skincare treatments using premium pearl powder - an Asian traditional ingredient valued for its skin-brightening and anti-aging properties. These are often paired with deep-sea mineral or sand therapies. Additionally, visitors can trek through the Phu Quoc National Park, visit traditional pepper farms, or enjoy local cuisine at bustling night markets.

Translated by Minh Anh