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    Vietnam tourism adapting to change, redefining value

    Vietnam tourism adapting to change, redefining value

    PANO - Held from April 9 to 12 in Hanoi, the Vietnam International Travel Mart 2026 (VITM 2026) once again underscored its role as more than an annual tourism promotion event. It offered a clear snapshot of how Vietnam’s tourism industry is evolving amidst global uncertainties, balancing immediate pressures with long-term transformation.

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    Cultural heritage drives sustainable tourism growth in Ninh Binh

    The northern province of Ninh Binh is reinforcing its position as one of Vietnam’s leading tourism destinations by placing cultural heritage at the center of its development strategy, using traditional festivals to preserve its former imperial legacy while promoting sustainable tourism growth.
    Digital transformation key to elevating Vietnam’s tourism: official

    Digital transformation is an inevitable requirement to usher Vietnam’s tourism into a new stage of development, where data becomes a core resource and technologies such as artificial intelligence (AI) and Big Data support trend analysis, product personalization, and promotional optimization, Deputy Minister of Culture, Sports and Tourism Ho An Phong has said.
    Phu Tho steps up tourism promotion to attract more international visitors

    Authorities of the northern province of Phu Tho held a meeting with international tourism delegations on April 8 to strengthen cooperation and expand inbound tourism markets.
    Sun Group partners with SITA to build digital foundations for integrated aviation - tourism ecosystem

    Sun Group and SITA - the global leader in air transport technology officially signed on April 8 a strategic partnership to position Phu Quoc International Airport as one of Southeast Asia’s first airports to implement a full self-service passenger processing model.
    Vietnam, China promote AI application in cross-border tourism cooperation

    A 14-day exchange and research program on applying artificial intelligence (AI) to cross-border tourism cooperation between Vietnam and China officially opened on April 7 in Nanning, drawing nearly 30 officials and tourism business representatives from four Vietnamese provinces.
    Vietnam eyes becoming region’s leading tourism destination

    With its rich natural assets and clearly defined policy direction, Vietnam is steadily asserting itself as one of the region’s foremost eco-tourism destinations, striking a balance between economic growth and environmental preservation.
    Vietnam

    Vietnam’s tourism sector has set an ambitious target of welcoming between 45-50 million international visitors by 2030, under an adjusted national tourism development plan for the 2021–2030 period with a vision to 2045.
    Vietnam Railways upgrades heritage trains to tap holiday travel boom

    Vietnam Railways (VNR) is pulling out all the stops, with new upgrades and extra trains to cash in on the massive holiday travel flux during the Hung Kings Commemoration Day and the April 30 - May 1 break.
    Vietnam serves 6.76 million foreign arrivals in Q1

    Vietnam posted its best-ever first-quarter tourism performance, welcoming 6.76 million international visitors in the first three months of 2026, up 12.4% year-on-year, according to the Vietnam National Authority of Tourism (VNAT).
    Vietnam Airlines Group plans nearly 5,500 holiday flights

    Vietnam Airlines Group, comprising Vietnam Airlines, Pacific Airlines and VASCO, plans to operate nearly 5,500 flights on domestic and international routes during the peak travel period for the Hung Kings Commemoration Day and the April 30–May 1 holiday in 2026.
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