The event was co-organized online by the Vietnam Institute for Tourism Development Research (ITDR) and the Japan Transport and Tourism Research Institute (JTTRI).

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Participants at the second Vietnam - Japan tourism seminar (Photo: nhandan.vn)

Speaking at the event, Deputy Director of Vietnam National Authority of Tourism Pham Van Thuy introduced about Vietnam’s advantages to develop tourism.

He noted that Japan is always an important market of Vietnam’s tourism sector.

He said Vietnam is making efforts to develop new and creative tourism products based on cultural values, meeting the increasingly diverse needs of international tourists. However, its tourism sector is also facing challenges in protecting and developing cultural heritage values.

He said maintaining a balance between tourism development and heritage conservation is an important task.

Hirashima Takashi, Deputy Director of the Japan National Tourism Organization, affirmed that the two countries have many similarities in culture and tourism. In particular, cultural heritage tourism brings many values, contributing to nurturing the pride of each citizen in their homeland and country; raising awareness and mutual respect between cultures and regions in a country and among countries.

He said the tourism industry needs to build reasonable products, economic mechanisms, train human resources, protect the environment and provide livelihoods for people in heritage areas.

Source: VNA